JobAfterNext

Public Relations Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

Wages

Median annual wage, U.S.$146,910
Employment, U.S.74,850
Median hourly wage$70.63
Annual wage percentiles, U.S., May 2025
10th25thMedian75th90th
$82,410$106,580$146,910$204,520$284,990
By state (49)
StateEmploymentMedian annualLocation quotient
Alabama540$98,2100.53
Alaska380$120,9202.39
Arizona1,170$114,4000.75
Arkansas340$104,1700.54
California9,400$167,9801.07
Colorado$162,870
Connecticut890$154,2101.08
Delaware170$153,0100.73
District of Columbia7,410$197,60021.92
Florida2,990$127,5500.63
Georgia1,540$134,5000.65
Hawaii390$105,0101.29
Idaho$98,160
Illinois2,770$131,9900.94
Indiana600$114,9600.39
Iowa630$120,7300.84
Kansas300$129,7600.43
Kentucky510$112,3200.53
Louisiana320$94,3800.34
Maine$166,940
Maryland1,530$149,3801.15
Massachusetts2,170$171,7401.24
Michigan1,720$117,9000.81
Minnesota1,230$139,0400.87
Mississippi170$97,1600.31
Missouri760$114,7100.54
Montana180$99,9900.72
Nebraska330$104,4400.68
Nevada450$114,1300.60
New Hampshire330$132,6600.99
New Jersey2,420$174,9801.17
New Mexico250$115,2600.58
New York7,710$180,8801.65
North Carolina1,510$132,2800.63
North Dakota130$114,1100.61
Ohio1,400$118,6700.53
Oklahoma490$96,0300.59
Oregon1,410$131,1901.49
Pennsylvania2,210$118,0500.76
Rhode Island210$156,0800.85
South Carolina650$104,9200.58
Tennessee700$127,3900.44
Texas8,190$126,6701.21
Utah580$132,6700.70
Vermont280Not available1.90
Virginia2,610$176,3401.32
Washington1,610$159,4400.94
West Virginia70$82,3800.20
Wisconsin1,010$113,9800.71

Similar occupations

Similarity is our measure: the cosine of importance x level over all 120 O*NET skills, knowledge areas and abilities. It is not an O*NET finding. More.

#OccupationJob ZoneSimilarity
1Public Relations Specialists40.986
2Advertising and Promotions Managers40.974
3Fundraisers40.967
4Marketing Managers40.967
5Talent Directors40.963
6Agents and Business Managers of Artists, Performers, and Athletes40.959
7Advertising Sales Agents30.959
8Fundraising Managers40.957
9Management Analysts40.955
10Media Programming Directors40.953

One skill away

Among the 50 occupations most similar to Public Relations Managers, those at the same Job Zone or lower, where exactly one skill rated at least 3 in importance needs a level more than 0.75 points higher (on O*NET's 0-7 level scale). Our definition. Change the thresholds.

OccupationSkill to buildLevel gapSimilarity
Advertising and Promotions ManagersManagement of Personnel Resources0.760.974
Media Programming DirectorsOperations Analysis1.500.953
Market Research Analysts and Marketing SpecialistsMathematics0.870.949
Online MerchantsMathematics0.870.942
Securities, Commodities, and Financial Services Sales AgentsMathematics1.000.941
Writers and AuthorsWriting1.240.940
Real Estate Sales AgentsMathematics0.870.939
Real Estate BrokersMathematics0.870.934
Credit CounselorsMathematics0.870.931
Compliance ManagersMonitoring1.000.928

All 12

Software to learn next

Software used by at least 3 of the 20 occupations most similar to Public Relations Managers, excluding software Public Relations Managers already lists and any you named. Ranked by how many of them use it, weighted by how much more common it is among them than across all occupations (lift). Our ranking.

SoftwareSimilar jobs using itLift
Twitter9 of 2017.3x
Apple macOS8 of 206.5x
LogMeIn GoToMeeting6 of 2011.5x
Google Slides6 of 2011.1x
Content management systems CMS4 of 2030.8x
Extensible hypertext markup language XHTML6 of 208.9x
Apple Keynote5 of 2013.6x
JamBoard5 of 2013.6x
LogMeIn GoToWebinar5 of 2013.6x
Cascading style sheets CSS6 of 207.9x

Skills

From O*NET data. Importance is rated 1 to 5 and level 0 to 7.

SkillTypeImportanceLevel
SpeakingEssential skill 4.25 4.00
Active ListeningEssential skill 4.12 4.12
Reading ComprehensionEssential skill 4.12 4.12
Social PerceptivenessTransferable skill 4.00 3.88
WritingEssential skill 4.00 3.88
PersuasionTransferable skill 3.88 4.00
Complex Problem SolvingTransferable skill 3.88 3.88
Critical ThinkingEssential skill 3.88 3.88
CoordinationTransferable skill 3.75 3.75
Judgment and Decision MakingTransferable skill 3.62 3.88
Time ManagementTransferable skill 3.62 3.62
Active LearningEssential skill 3.62 3.50
Service OrientationTransferable skill 3.62 3.50
MonitoringEssential skill 3.50 3.62
NegotiationTransferable skill 3.50 3.25
Systems EvaluationTransferable skill 3.25 3.62
Systems AnalysisTransferable skill 3.12 3.38
InstructingTransferable skill 3.12 3.12
Learning StrategiesEssential skill 3.00 3.25
Management of Personnel ResourcesTransferable skill 3.00 3.12
Management of Financial ResourcesTransferable skill 2.75 2.88
Management of Material ResourcesTransferable skill 2.50 2.62
MathematicsEssential skill 2.38 2.25
Operations AnalysisTransferable skill 2.00 1.62
Operations MonitoringTransferable skill 1.75 1.25
Technology DesignTransferable skill 1.75 1.25
Operation and ControlTransferable skill 1.75 1.12
ProgrammingTransferable skill 1.75 1.00
Quality Control AnalysisTransferable skill 1.38not rated
ScienceEssential skill 1.12not rated
Equipment MaintenanceTransferable skill 1.00not rated
Equipment SelectionTransferable skill 1.00not rated
InstallationTransferable skill 1.00not rated
RepairingTransferable skill 1.00not rated
TroubleshootingTransferable skill 1.00not rated
Knowledge (33) and abilities (52)
Knowledge
NameImportanceLevel
Communications and Media 4.86 6.28
English Language 4.67 5.86
Administration and Management 4.00 4.64
Sales and Marketing 3.81 5.61
Customer and Personal Service 3.78 5.28
Administrative 3.17 4.56
Law and Government 3.06 3.42
Sociology and Anthropology 3.00 3.92
Psychology 2.97 3.42
Personnel and Human Resources 2.94 3.94
Economics and Accounting 2.78 3.40
Education and Training 2.53 3.53
Mathematics 2.47 3.69
Computers and Electronics 2.47 3.14
Public Safety and Security 2.29 2.46
Telecommunications 2.25 2.03
History and Archeology 2.22 2.47
Design 2.06 1.75
Foreign Language 1.94 2.28
Geography 1.94 2.25
Philosophy and Theology 1.83 2.03
Fine Arts 1.83 1.67
Production and Processing 1.72 1.36
Therapy and Counseling 1.47 0.97
Transportation 1.44 0.83
Engineering and Technology 1.42 0.89
Medicine and Dentistry 1.25not rated
Biology 1.20not rated
Physics 1.20not rated
Building and Construction 1.17not rated
Chemistry 1.17not rated
Food Production 1.14not rated
Mechanical 1.08not rated
Abilities
NameImportanceLevel
Oral Expression 4.38 4.50
Oral Comprehension 4.25 4.25
Written Comprehension 4.25 4.00
Written Expression 4.25 3.88
Fluency of Ideas 4.00 4.12
Speech Recognition 4.00 3.88
Problem Sensitivity 4.00 3.75
Speech Clarity 4.00 3.75
Originality 3.88 3.75
Deductive Reasoning 3.75 4.00
Inductive Reasoning 3.50 3.75
Near Vision 3.38 3.50
Category Flexibility 3.25 3.38
Information Ordering 3.25 3.25
Selective Attention 3.00 2.62
Far Vision 2.88 3.12
Speed of Closure 2.88 3.00
Flexibility of Closure 2.88 2.75
Perceptual Speed 2.75 2.50
Memorization 2.50 2.62
Number Facility 2.50 2.62
Time Sharing 2.50 2.50
Visualization 2.50 2.50
Mathematical Reasoning 2.50 2.25
Visual Color Discrimination 2.25 2.38
Auditory Attention 2.00 1.75
Hearing Sensitivity 1.88 1.62
Trunk Strength 1.88 1.50
Wrist-Finger Speed 1.75 0.88
Depth Perception 1.62 0.75
Finger Dexterity 1.25not rated
Arm-Hand Steadiness 1.12not rated
Control Precision 1.12not rated
Dynamic Strength 1.12not rated
Manual Dexterity 1.12not rated
Multilimb Coordination 1.12not rated
Rate Control 1.12not rated
Reaction Time 1.12not rated
Response Orientation 1.12not rated
Sound Localization 1.12not rated
Speed of Limb Movement 1.12not rated
Dynamic Flexibility 1.00not rated
Explosive Strength 1.00not rated
Extent Flexibility 1.00not rated
Glare Sensitivity 1.00not rated
Gross Body Coordination 1.00not rated
Gross Body Equilibrium 1.00not rated
Night Vision 1.00not rated
Peripheral Vision 1.00not rated
Spatial Orientation 1.00not rated
Stamina 1.00not rated
Static Strength 1.00not rated

Software used

Examples from O*NET data. "Hot" and "in demand" are O*NET flags for technologies often listed in job postings.

All 65
  • Adobe Dreamweaver
  • Adobe PageMaker
  • Airtable
  • Apple Final Cut Pro
  • Apple iDVD
  • Apple iMovie
  • Blackbaud The Raiser's Edge
  • Blackbaud eTapestry
  • Corel WordPerfect Office Suite
  • Drupal
  • FileMaker Pro
  • Flipgrid
  • Fund accounting software
  • Google Ads
  • Google Drive
  • Google Gmail
  • Human resource management software HRMS
  • IBM Notes
  • LinkedIn
  • Mentimeter
  • MicroFocus GroupWise
  • MicroStrategy
  • Microsoft Dynamics
  • Microsoft Publisher
  • MightyScout
  • Oracle Eloqua
  • Oracle PeopleSoft Financials
  • Oracle Siebel Server Sync
  • QuarkXPress
  • SmugMug Flickr
  • Social media sites
  • WeVideo
  • Web browser software
  • YouTube
  • zkipster

Where it concentrates

Metro areas ranked by BLS location quotient: the occupation's share of the area's jobs divided by its share of all US jobs. Above 1 means more concentrated than the nation. Metros employing fewer than 100 are left out.

Metro areaEmploymentLocation quotientMedian annual
Washington-Arlington-Alexandria, DC-VA-MD-WV9,4706.27$195,190
Trenton-Princeton, NJ4303.71$179,330
Charlottesville, VA1402.49$140,170
Olympia-Lacey-Tumwater, WA1502.34$148,090
Burlington-South Burlington, VT1202.09$140,800
Anchorage, AK1702.04$105,160
Albany-Schenectady-Troy, NY4101.90$117,290
Austin-Round Rock-San Marcos, TX1,1301.81$130,770
San Jose-Sunnyvale-Santa Clara, CA9801.79$213,510
Portland-Vancouver-Hillsboro, OR-WA1,0201.76$140,110

More metros, other thresholds