JobAfterNext

Market Research Analysts and Marketing Specialists

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

Wages

Median annual wage, U.S.$78,760
Employment, U.S.899,580
Median hourly wage$37.87
Annual wage percentiles, U.S., May 2025
10th25thMedian75th90th
$43,390$58,350$78,760$108,310$155,480
By state (51)
StateEmploymentMedian annualLocation quotient
Alabama8,390$59,5300.69
Alaska570$66,7100.31
Arizona15,850$71,9400.85
Arkansas6,250$65,4300.83
California119,070$94,7001.13
Colorado27,880$93,0501.68
Connecticut9,930$77,7401.01
Delaware3,570$101,2701.27
District of Columbia6,340$98,0901.56
Florida60,770$75,4501.06
Georgia27,810$75,8500.98
Hawaii1,610$59,3900.44
Idaho3,780$60,9700.76
Illinois40,560$79,1201.15
Indiana14,400$63,7000.78
Iowa8,880$66,3900.98
Kansas8,090$70,4300.97
Kentucky6,290$61,4800.54
Louisiana5,360$59,6900.48
Maine2,390$71,9800.64
Maryland13,570$76,3700.85
Massachusetts39,710$101,8101.89
Michigan24,220$66,7800.95
Minnesota21,280$87,5101.25
Mississippi2,620$56,6400.39
Missouri14,890$70,1400.88
Montana1,460$68,0800.49
Nebraska3,780$60,0000.64
Nevada5,780$71,8400.64
New Hampshire4,200$64,5701.06
New Jersey22,990$88,1900.93
New Mexico1,610$61,9500.32
New York80,500$98,5801.44
North Carolina30,700$78,4101.07
North Dakota1,550$61,5800.62
Ohio27,370$72,7900.85
Oklahoma6,620$61,9400.67
Oregon11,310$79,1500.99
Pennsylvania31,040$68,7600.88
Rhode Island3,210$86,2401.11
South Carolina11,920$69,4400.89
South Dakota1,530$63,4900.58
Tennessee13,040$69,7900.69
Texas63,350$72,5200.78
Utah14,510$62,6301.44
Vermont860$74,8800.49
Virginia25,610$76,9801.08
Washington24,460$95,1201.19
West Virginia1,650$52,3400.41
Wisconsin15,600$64,8000.92
Wyoming850$60,9900.52

Similar occupations

Similarity is our measure: the cosine of importance x level over all 120 O*NET skills, knowledge areas and abilities. It is not an O*NET finding. More.

#OccupationJob ZoneSimilarity
1Insurance Underwriters40.975
2Search Marketing Strategists40.974
3Survey Researchers50.970
4Business Intelligence Analysts40.966
5Fundraisers40.964
6Securities, Commodities, and Financial Services Sales Agents40.963
7Marketing Managers40.963
8Management Analysts40.959
9Loan Interviewers and Clerks30.958
10Personal Financial Advisors40.957

One skill away

Among the 50 occupations most similar to Market Research Analysts and Marketing Specialists, those at the same Job Zone or lower, where exactly one skill rated at least 3 in importance needs a level more than 0.75 points higher (on O*NET's 0-7 level scale). Our definition. Change the thresholds.

OccupationSkill to buildLevel gapSimilarity
Business Intelligence AnalystsMathematics0.760.966
Securities, Commodities, and Financial Services Sales AgentsManagement of Financial Resources1.370.963
Personal Financial AdvisorsService Orientation0.880.957
Public Relations ManagersSocial Perceptiveness0.760.949
Sales Representatives, Wholesale and Manufacturing, Technical and Scientific ProductsNegotiation1.120.947
Talent DirectorsNegotiation0.870.944
Equal Opportunity Representatives and OfficersSocial Perceptiveness1.000.937

Software to learn next

Software used by at least 3 of the 20 occupations most similar to Market Research Analysts and Marketing Specialists, excluding software Market Research Analysts and Marketing Specialists already lists and any you named. Ranked by how many of them use it, weighted by how much more common it is among them than across all occupations (lift). Our ranking.

SoftwareSimilar jobs using itLift
Oracle PeopleSoft Financials9 of 2010.1x
Fund accounting software7 of 209.0x
Blackbaud eTapestry3 of 2046.2x
Constant Contact3 of 2046.2x
Oracle E-Business Suite Financials6 of 206.2x
Mentimeter4 of 2014.2x
Oracle Siebel Server Sync3 of 2027.7x
Yardi software5 of 207.2x
Extensible markup language XML7 of 203.7x
Adobe PageMaker4 of 209.2x

Skills

From O*NET data. Importance is rated 1 to 5 and level 0 to 7.

SkillTypeImportanceLevel
Reading ComprehensionEssential skill 4.00 4.75
WritingEssential skill 4.00 4.12
Active ListeningEssential skill 4.00 4.00
Critical ThinkingEssential skill 4.00 4.00
SpeakingEssential skill 3.88 4.00
Judgment and Decision MakingTransferable skill 3.75 4.00
Active LearningEssential skill 3.75 3.75
Complex Problem SolvingTransferable skill 3.75 3.75
MonitoringEssential skill 3.12 3.75
Systems EvaluationTransferable skill 3.12 3.75
PersuasionTransferable skill 3.12 3.25
MathematicsEssential skill 3.12 3.12
Social PerceptivenessTransferable skill 3.12 3.12
Systems AnalysisTransferable skill 3.00 3.62
CoordinationTransferable skill 3.00 3.12
Time ManagementTransferable skill 3.00 3.00
Learning StrategiesEssential skill 2.88 3.00
Service OrientationTransferable skill 2.75 3.00
NegotiationTransferable skill 2.62 2.88
Management of Personnel ResourcesTransferable skill 2.62 2.75
Operations AnalysisTransferable skill 2.62 2.75
InstructingTransferable skill 2.50 2.88
ProgrammingTransferable skill 2.00 2.00
ScienceEssential skill 2.00 2.00
Management of Financial ResourcesTransferable skill 1.88 1.38
Management of Material ResourcesTransferable skill 1.88 1.12
Operations MonitoringTransferable skill 1.75 1.00
Technology DesignTransferable skill 1.75 0.88
Quality Control AnalysisTransferable skill 1.50 0.62
Equipment MaintenanceTransferable skill 1.00not rated
Equipment SelectionTransferable skill 1.00not rated
InstallationTransferable skill 1.00not rated
Operation and ControlTransferable skill 1.00not rated
RepairingTransferable skill 1.00not rated
TroubleshootingTransferable skill 1.00not rated
Knowledge (33) and abilities (52)
Knowledge
NameImportanceLevel
English Language 4.21 5.00
Sales and Marketing 3.65 5.00
Customer and Personal Service 3.40 4.35
Administration and Management 3.40 3.95
Administrative 2.95 4.50
Mathematics 2.95 3.79
Computers and Electronics 2.84 3.50
Communications and Media 2.79 3.26
Sociology and Anthropology 2.53 3.16
Psychology 2.50 2.80
Economics and Accounting 2.47 2.80
Education and Training 2.11 2.85
Geography 2.00 2.21
Production and Processing 1.85 1.40
Law and Government 1.84 1.89
Design 1.80 1.74
Telecommunications 1.79 0.89
Personnel and Human Resources 1.75 1.60
Foreign Language 1.74 1.58
Philosophy and Theology 1.61 1.44
History and Archeology 1.55 0.89
Engineering and Technology 1.53 1.00
Public Safety and Security 1.42 0.53
Medicine and Dentistry 1.26not rated
Food Production 1.21not rated
Fine Arts 1.16not rated
Building and Construction 1.15not rated
Therapy and Counseling 1.15not rated
Transportation 1.11not rated
Chemistry 1.10not rated
Biology 1.06not rated
Mechanical 1.05not rated
Physics 1.00not rated
Abilities
NameImportanceLevel
Written Expression 4.00 4.50
Deductive Reasoning 4.00 4.25
Oral Comprehension 4.00 4.25
Fluency of Ideas 4.00 4.12
Inductive Reasoning 4.00 4.12
Written Comprehension 3.88 4.50
Oral Expression 3.88 4.38
Near Vision 3.62 3.62
Speech Clarity 3.62 3.62
Category Flexibility 3.50 3.62
Information Ordering 3.50 3.62
Problem Sensitivity 3.50 3.62
Originality 3.38 3.38
Speech Recognition 3.25 3.62
Mathematical Reasoning 3.12 3.62
Number Facility 3.12 3.50
Flexibility of Closure 3.12 3.12
Selective Attention 3.12 3.12
Speed of Closure 2.88 2.88
Far Vision 2.75 2.88
Perceptual Speed 2.75 2.62
Memorization 2.50 2.62
Time Sharing 2.25 2.12
Visualization 2.12 2.50
Visual Color Discrimination 2.00 1.88
Auditory Attention 2.00 1.75
Hearing Sensitivity 2.00 1.50
Finger Dexterity 1.88 1.38
Trunk Strength 1.88 1.25
Arm-Hand Steadiness 1.38 0.50
Manual Dexterity 1.38 0.50
Control Precision 1.38 0.38
Depth Perception 1.38 0.38
Wrist-Finger Speed 1.25not rated
Dynamic Flexibility 1.00not rated
Dynamic Strength 1.00not rated
Explosive Strength 1.00not rated
Extent Flexibility 1.00not rated
Glare Sensitivity 1.00not rated
Gross Body Coordination 1.00not rated
Gross Body Equilibrium 1.00not rated
Multilimb Coordination 1.00not rated
Night Vision 1.00not rated
Peripheral Vision 1.00not rated
Rate Control 1.00not rated
Reaction Time 1.00not rated
Response Orientation 1.00not rated
Sound Localization 1.00not rated
Spatial Orientation 1.00not rated
Speed of Limb Movement 1.00not rated
Stamina 1.00not rated
Static Strength 1.00not rated

Software used

Examples from O*NET data. "Hot" and "in demand" are O*NET flags for technologies often listed in job postings.

All 149
  • Microsoft Project hot
  • Microsoft SQL Server hot
  • Microsoft SharePoint hot
  • Microsoft Visio hot
  • Microsoft Visual Basic hot
  • Microsoft Visual Basic for Applications VBA hot
  • Microsoft Word hot
  • MySQL hot
  • Oracle PeopleSoft hot
  • PHP hot
  • R hot
  • Red Hat Enterprise Linux hot
  • SAP software hot
  • SAS hot
  • Slack hot
  • Structured query language SQL hot
  • Tableau hot
  • Teradata Database hot
  • The MathWorks MATLAB hot
  • WordPress hot
  • Zoom hot
  • 3M Post-it App
  • AcaStat Software
  • Act!
  • Adaptive conjoint analysis ACA software
  • Adobe ActionScript
  • Adobe Dreamweaver
  • Adxstudio, for Microsoft
  • Airtable
  • AndersonBell Abstat
  • Apache Pig
  • Apple Final Cut Pro
  • Apple Keynote
  • Aprimo Marketing
  • Basecamp
  • Blackbaud The Raiser's Edge
  • ClassApps SelectSurveyASP
  • Cytel LogXact
  • Cytel Software XLMiner
  • Data analysis software
  • Database software
  • Delphi Technology
  • Digivey software (expert system feature)
  • Digivey software (point of sale feature)
  • Dropbox
  • Drupal
  • Dynamic hypertext markup language DHTML
  • Evernote
  • Extensible hypertext markup language XHTML
  • Factiva
  • FedBizOps
  • FileMaker Pro
  • Financial planning software
  • GLOBE Claritas
  • GMI NET-MR
  • Galilee Enterprise TargetPro
  • Geographic information system GIS marketing software
  • Google Ads
  • Google Drive
  • Google Slides
  • GroupMe
  • IBM Cognos Impromptu
  • IBM Information Management System (IMS)
  • IBM Intelligent Miner
  • IBM Notes
  • Insightful Corporation Confirmit
  • Insightful S-PLUS
  • Instagram
  • Intellimed
  • LexisNexis
  • LinkedIn
  • LogMeIn GoToMeeting
  • LogMeIn GoToWebinar
  • LogiXML Ad-HOC
  • Loom
  • Map Maker
  • Medstat/INFORUM
  • MicroStrategy
  • Microsoft Dynamics
  • Microsoft Publisher
  • Minitab
  • Mintel Reports
  • NCR Teradata Warehouse Miner
  • Neoforma Healthcare Products Information Services HPIS Market Intelligence
  • NetSuite ERP
  • NortonLifeLock cybersecurity software
  • Oracle Business Intelligence Enterprise Edition
  • Oracle Darwin
  • Oracle Eloqua
  • Oracle Hyperion
  • Palisade StatTools
  • Perseus SurveySolutions
  • Provalis Research Simstat
  • Qlik Tech QlikView
  • SAP Business Objects
  • SAP Crystal Reports
  • Sawtooth Choice-Base Conjoint CBS
  • Sawtooth Composite Product Mapping CPM
  • Sawtooth SSI Web
  • SmugMug Flickr
  • Social media sites
  • StatPac
  • StataCorp Stata
  • Survey software
  • TNS MarketWhys
  • TNS Miriad
  • TechExcel ServiceWise
  • Thomson Dialog
  • Thomson Financial Investext
  • TranspoLink BidLeads
  • UNISTAT Statistical Package
  • Vantage MCIF
  • Verispan Patient Parameters
  • Walmart Retail Link
  • WeVideo
  • Web browser software
  • WinCross
  • WorldAPP KeySurvey Suite
  • YouTube

Where it concentrates

Metro areas ranked by BLS location quotient: the occupation's share of the area's jobs divided by its share of all US jobs. Above 1 means more concentrated than the nation. Metros employing fewer than 100 are left out.

Metro areaEmploymentLocation quotientMedian annual
Boulder, CO3,1302.81$97,600
Boston-Cambridge-Newton, MA-NH32,3102.07$102,390
San Jose-Sunnyvale-Santa Clara, CA12,7101.94$141,960
Provo-Orem-Lehi, UT3,2701.86$62,960
Denver-Aurora-Centennial, CO17,0001.83$99,040
San Francisco-Oakland-Fremont, CA24,1201.76$123,250
Salt Lake City-Murray, UT8,2501.73$64,670
Fort Collins-Loveland, CO1,6101.65$74,240
Fayetteville-Springdale-Rogers, AR2,5901.63$83,000
Raleigh-Cary, NC6,4701.50$78,980

More metros, other thresholds