JobAfterNext

Search Marketing Strategists

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

Wages

BLS doesn't publish wages for Search Marketing Strategists separately. These are the figures for Market Research Analysts and Marketing Specialists (13-1161), its parent occupation.

Median annual wage, U.S.$78,760
Employment, U.S.899,580
Median hourly wage$37.87
Annual wage percentiles, U.S., May 2025
10th25thMedian75th90th
$43,390$58,350$78,760$108,310$155,480
By state (51)
StateEmploymentMedian annualLocation quotient
Alabama8,390$59,5300.69
Alaska570$66,7100.31
Arizona15,850$71,9400.85
Arkansas6,250$65,4300.83
California119,070$94,7001.13
Colorado27,880$93,0501.68
Connecticut9,930$77,7401.01
Delaware3,570$101,2701.27
District of Columbia6,340$98,0901.56
Florida60,770$75,4501.06
Georgia27,810$75,8500.98
Hawaii1,610$59,3900.44
Idaho3,780$60,9700.76
Illinois40,560$79,1201.15
Indiana14,400$63,7000.78
Iowa8,880$66,3900.98
Kansas8,090$70,4300.97
Kentucky6,290$61,4800.54
Louisiana5,360$59,6900.48
Maine2,390$71,9800.64
Maryland13,570$76,3700.85
Massachusetts39,710$101,8101.89
Michigan24,220$66,7800.95
Minnesota21,280$87,5101.25
Mississippi2,620$56,6400.39
Missouri14,890$70,1400.88
Montana1,460$68,0800.49
Nebraska3,780$60,0000.64
Nevada5,780$71,8400.64
New Hampshire4,200$64,5701.06
New Jersey22,990$88,1900.93
New Mexico1,610$61,9500.32
New York80,500$98,5801.44
North Carolina30,700$78,4101.07
North Dakota1,550$61,5800.62
Ohio27,370$72,7900.85
Oklahoma6,620$61,9400.67
Oregon11,310$79,1500.99
Pennsylvania31,040$68,7600.88
Rhode Island3,210$86,2401.11
South Carolina11,920$69,4400.89
South Dakota1,530$63,4900.58
Tennessee13,040$69,7900.69
Texas63,350$72,5200.78
Utah14,510$62,6301.44
Vermont860$74,8800.49
Virginia25,610$76,9801.08
Washington24,460$95,1201.19
West Virginia1,650$52,3400.41
Wisconsin15,600$64,8000.92
Wyoming850$60,9900.52

Similar occupations

Similarity is our measure: the cosine of importance x level over all 120 O*NET skills, knowledge areas and abilities. It is not an O*NET finding. More.

#OccupationJob ZoneSimilarity
1Market Research Analysts and Marketing Specialists40.974
2Advertising and Promotions Managers40.961
3Marketing Managers40.960
4Business Intelligence Analysts40.958
5Advertising Sales Agents30.958
6Sales Managers40.956
7Fundraisers40.955
8Securities, Commodities, and Financial Services Sales Agents40.954
9Insurance Underwriters40.952
10Document Management Specialists40.951

One skill away

Among the 50 occupations most similar to Search Marketing Strategists, those at the same Job Zone or lower, where exactly one skill rated at least 3 in importance needs a level more than 0.75 points higher (on O*NET's 0-7 level scale). Our definition. Change the thresholds.

OccupationSkill to buildLevel gapSimilarity
Business Intelligence AnalystsMathematics1.000.958
Advertising Sales AgentsNegotiation0.880.958
Management AnalystsOperations Analysis1.630.951
Public Relations SpecialistsSocial Perceptiveness0.870.949
Sales Representatives, Wholesale and Manufacturing, Technical and Scientific ProductsNegotiation0.880.947
Agents and Business Managers of Artists, Performers, and AthletesNegotiation0.880.937
Logistics AnalystsMathematics0.870.929
Regulatory Affairs SpecialistsReading Comprehension0.760.925
Travel AgentsService Orientation1.000.924

Software to learn next

Software used by at least 3 of the 20 occupations most similar to Search Marketing Strategists, excluding software Search Marketing Strategists already lists and any you named. Ranked by how many of them use it, weighted by how much more common it is among them than across all occupations (lift). Our ranking.

SoftwareSimilar jobs using itLift
Salesforce software14 of 207.3x
FileMaker Pro14 of 206.8x
Airtable8 of 2015.4x
Microsoft Publisher12 of 205.9x
Dynamic hypertext markup language DHTML8 of 2013.2x
Extensible hypertext markup language XHTML8 of 2011.9x
Adobe ActionScript8 of 2011.2x
Microsoft SharePoint14 of 203.9x
Teradata Database9 of 207.8x
Google Slides7 of 2012.9x

Skills

From O*NET data. Importance is rated 1 to 5 and level 0 to 7.

SkillTypeImportanceLevel
Complex Problem SolvingTransferable skill 3.88 4.12
Reading ComprehensionEssential skill 3.88 4.12
Active ListeningEssential skill 3.75 4.00
Active LearningEssential skill 3.75 3.88
Critical ThinkingEssential skill 3.75 3.88
Judgment and Decision MakingTransferable skill 3.75 3.75
SpeakingEssential skill 3.62 3.75
WritingEssential skill 3.50 3.75
MonitoringEssential skill 3.38 3.75
Systems AnalysisTransferable skill 3.38 3.75
Systems EvaluationTransferable skill 3.38 3.75
CoordinationTransferable skill 3.25 3.62
PersuasionTransferable skill 3.25 3.62
Time ManagementTransferable skill 3.12 3.50
InstructingTransferable skill 3.12 3.12
Social PerceptivenessTransferable skill 3.00 3.25
NegotiationTransferable skill 3.00 3.12
Service OrientationTransferable skill 3.00 3.00
Learning StrategiesEssential skill 2.88 3.00
MathematicsEssential skill 2.75 2.88
ProgrammingTransferable skill 2.75 2.12
Management of Personnel ResourcesTransferable skill 2.62 3.00
Technology DesignTransferable skill 2.38 2.25
Operations AnalysisTransferable skill 2.12 2.25
Management of Financial ResourcesTransferable skill 2.12 2.00
Operations MonitoringTransferable skill 2.12 1.88
Management of Material ResourcesTransferable skill 2.00 1.88
Quality Control AnalysisTransferable skill 1.88 1.50
ScienceEssential skill 1.25not rated
TroubleshootingTransferable skill 1.12not rated
Equipment MaintenanceTransferable skill 1.00not rated
Equipment SelectionTransferable skill 1.00not rated
InstallationTransferable skill 1.00not rated
Operation and ControlTransferable skill 1.00not rated
RepairingTransferable skill 1.00not rated
Knowledge (33) and abilities (52)
Knowledge
NameImportanceLevel
Sales and Marketing 4.61 5.61
Computers and Electronics 4.30 4.91
English Language 4.27 4.59
Communications and Media 3.87 3.52
Mathematics 3.52 4.30
Customer and Personal Service 3.04 3.74
Administrative 2.96 4.43
Psychology 2.91 3.09
Administration and Management 2.87 3.65
Education and Training 2.52 3.48
Sociology and Anthropology 2.39 2.96
Design 2.30 2.65
Geography 2.22 2.48
Engineering and Technology 2.09 2.13
Law and Government 2.04 2.23
Telecommunications 2.00 1.50
Economics and Accounting 1.95 1.91
Personnel and Human Resources 1.87 2.13
Production and Processing 1.70 1.57
Public Safety and Security 1.61 0.91
Philosophy and Theology 1.48 1.26
Foreign Language 1.48 0.74
Fine Arts 1.43 0.57
History and Archeology 1.26not rated
Transportation 1.22not rated
Mechanical 1.09not rated
Food Production 1.04not rated
Physics 1.04not rated
Therapy and Counseling 1.04not rated
Biology 1.00not rated
Building and Construction 1.00not rated
Chemistry 1.00not rated
Medicine and Dentistry 1.00not rated
Abilities
NameImportanceLevel
Oral Expression 4.00 4.12
Oral Comprehension 4.00 4.00
Written Comprehension 4.00 4.00
Written Expression 3.88 4.12
Deductive Reasoning 3.88 3.88
Fluency of Ideas 3.88 3.88
Problem Sensitivity 3.88 3.88
Inductive Reasoning 3.75 3.88
Speech Recognition 3.75 3.88
Speech Clarity 3.75 3.75
Information Ordering 3.75 3.50
Category Flexibility 3.50 3.25
Originality 3.25 3.88
Near Vision 3.12 3.38
Flexibility of Closure 3.12 3.12
Selective Attention 3.00 3.00
Mathematical Reasoning 2.75 2.88
Number Facility 2.75 2.88
Speed of Closure 2.75 2.62
Far Vision 2.62 2.75
Time Sharing 2.62 2.62
Memorization 2.50 2.38
Perceptual Speed 2.38 2.62
Visualization 2.12 2.12
Visual Color Discrimination 2.00 2.00
Hearing Sensitivity 1.88 1.12
Auditory Attention 1.75 0.75
Finger Dexterity 1.62 1.25
Trunk Strength 1.38 0.62
Arm-Hand Steadiness 1.38 0.50
Control Precision 1.38 0.50
Manual Dexterity 1.38 0.38
Wrist-Finger Speed 1.25not rated
Depth Perception 1.12not rated
Dynamic Flexibility 1.00not rated
Dynamic Strength 1.00not rated
Explosive Strength 1.00not rated
Extent Flexibility 1.00not rated
Glare Sensitivity 1.00not rated
Gross Body Coordination 1.00not rated
Gross Body Equilibrium 1.00not rated
Multilimb Coordination 1.00not rated
Night Vision 1.00not rated
Peripheral Vision 1.00not rated
Rate Control 1.00not rated
Reaction Time 1.00not rated
Response Orientation 1.00not rated
Sound Localization 1.00not rated
Spatial Orientation 1.00not rated
Speed of Limb Movement 1.00not rated
Stamina 1.00not rated
Static Strength 1.00not rated

Software used

Examples from O*NET data. "Hot" and "in demand" are O*NET flags for technologies often listed in job postings.

All 67
  • Microsoft SQL Server hot
  • Microsoft Visio hot
  • Microsoft Word hot
  • MySQL hot
  • Oracle Java hot
  • PHP hot
  • Structured query language SQL hot
  • Tableau hot
  • Adobe Dreamweaver
  • Apache Solr
  • Atlas Search
  • BrightEdge
  • Conductor Searchlight
  • Customer information databases
  • Drupal
  • Email software
  • Google Search Ads 360
  • Google Webmaster Tools
  • IBM Digital Analytics
  • JamBoard
  • Kanoodle
  • LinkedIn
  • Majestic SEO
  • Microsoft Bing
  • Microsoft Dynamics
  • Online databases
  • Open Source Matters Joomla!
  • Oracle Eloqua
  • Oracle JavaServer Pages JSP
  • Pinterest
  • Searchmetrics Suite
  • Twitter
  • Web browser software
  • WhatsApp
  • Yahoo! Email
  • YouTube
  • seoClarity

Where it concentrates

BLS doesn't publish wages for Search Marketing Strategists separately. These are the figures for Market Research Analysts and Marketing Specialists (13-1161), its parent occupation.

Metro areas ranked by BLS location quotient: the occupation's share of the area's jobs divided by its share of all US jobs. Above 1 means more concentrated than the nation. Metros employing fewer than 100 are left out.

Metro areaEmploymentLocation quotientMedian annual
Boulder, CO3,1302.81$97,600
Boston-Cambridge-Newton, MA-NH32,3102.07$102,390
San Jose-Sunnyvale-Santa Clara, CA12,7101.94$141,960
Provo-Orem-Lehi, UT3,2701.86$62,960
Denver-Aurora-Centennial, CO17,0001.83$99,040
San Francisco-Oakland-Fremont, CA24,1201.76$123,250
Salt Lake City-Murray, UT8,2501.73$64,670
Fort Collins-Loveland, CO1,6101.65$74,240
Fayetteville-Springdale-Rogers, AR2,5901.63$83,000
Raleigh-Cary, NC6,4701.50$78,980

More metros, other thresholds