JobAfterNext

Marketing Managers

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Wages

Median annual wage, U.S.$166,790
Employment, U.S.395,240
Median hourly wage$80.19
Annual wage percentiles, U.S., May 2025
10th25thMedian75th90th
$90,260$123,020$166,790$216,410$293,610
By state (49)
StateEmploymentMedian annualLocation quotient
Alabama1,540$120,1600.29
Alaska240$116,2700.29
Arizona4,870$132,2200.59
Arkansas1,860$136,5200.56
California54,660$193,6201.18
Colorado6,010$182,7300.82
Connecticut5,800$169,2401.34
Delaware1,060Not available0.86
District of Columbia3,470$177,1701.95
Florida24,820$142,6200.98
Georgia8,510$160,7600.69
Hawaii570$117,7700.36
Idaho1,320$142,0900.61
Illinois21,140$162,8601.36
Indiana3,350$136,2600.41
Iowa2,210$131,1200.56
Kansas1,570$154,5100.43
Kentucky1,930$128,9300.38
Louisiana940$120,6500.19
Maine1,320$135,3800.81
Maryland6,510$154,1600.93
Massachusetts14,270$212,0201.54
Michigan6,620$138,5100.59
Minnesota8,500$173,3001.13
Mississippi770$100,9400.26
Missouri6,550$130,5500.88
Montana$165,580
Nebraska1,910$110,5700.73
Nevada3,430$107,5500.87
New Hampshire1,460$143,2800.84
New Jersey13,510$180,0401.24
New Mexico800$122,9800.36
New York54,000$181,2002.19
North Carolina10,790$165,4800.86
North Dakota180$125,5800.16
Ohio10,620$132,3300.75
Oklahoma1,420$126,9200.33
Oregon4,960$161,5600.99
Pennsylvania13,840$150,8100.90
South Carolina3,760$143,2900.64
South Dakota220$167,7500.19
Tennessee7,730$131,9900.93
Texas44,680$147,8801.25
Utah6,100$139,8301.38
Virginia6,890$187,8200.66
Washington8,880$172,2700.98
West Virginia300$98,7500.17
Wisconsin4,890$133,6000.65
Wyoming100$161,5800.14

Similar occupations

Similarity is our measure: the cosine of importance x level over all 120 O*NET skills, knowledge areas and abilities. It is not an O*NET finding. More.

#OccupationJob ZoneSimilarity
1Advertising and Promotions Managers40.987
2Sales Managers40.986
3Fundraisers40.975
4Management Analysts40.969
5First-Line Supervisors of Non-Retail Sales Workers40.969
6Advertising Sales Agents30.967
7Public Relations Managers40.967
8Online Merchants40.965
9Spa Managers30.965
10Fundraising Managers40.965

One skill away

Among the 50 occupations most similar to Marketing Managers, those at the same Job Zone or lower, where exactly one skill rated at least 3 in importance needs a level more than 0.75 points higher (on O*NET's 0-7 level scale). Our definition. Change the thresholds.

OccupationSkill to buildLevel gapSimilarity
Sales ManagersService Orientation0.760.986
Meeting, Convention, and Event PlannersService Orientation0.760.958
Real Estate Sales AgentsService Orientation0.760.955
Lodging ManagersService Orientation1.000.951
Business Continuity PlannersComplex Problem Solving0.880.949
Training and Development SpecialistsLearning Strategies1.500.945
Education and Childcare Administrators, Preschool and DaycareService Orientation0.760.945
Human Resources ManagersService Orientation0.760.943

Software to learn next

Software used by at least 3 of the 20 occupations most similar to Marketing Managers, excluding software Marketing Managers already lists and any you named. Ranked by how many of them use it, weighted by how much more common it is among them than across all occupations (lift). Our ranking.

SoftwareSimilar jobs using itLift
Twitter6 of 2011.5x
Blackbaud eTapestry3 of 2046.2x
Delphi Discovery3 of 2034.6x
Slido interaction software3 of 2027.7x
SAP BusinessObjects Crystal Reports4 of 209.7x
Act!3 of 2019.8x
Poll Everywhere3 of 2019.8x
3M Post-it App4 of 209.2x
Adobe PageMaker4 of 209.2x
Sage 50 Accounting5 of 205.5x

Skills

From O*NET data. Importance is rated 1 to 5 and level 0 to 7.

SkillTypeImportanceLevel
Active ListeningEssential skill 4.12 4.12
SpeakingEssential skill 4.00 4.12
PersuasionTransferable skill 3.88 4.25
Active LearningEssential skill 3.88 4.12
Critical ThinkingEssential skill 3.88 4.12
MonitoringEssential skill 3.88 4.12
Reading ComprehensionEssential skill 3.88 4.12
Complex Problem SolvingTransferable skill 3.88 4.00
Judgment and Decision MakingTransferable skill 3.88 4.00
Systems EvaluationTransferable skill 3.88 3.75
CoordinationTransferable skill 3.75 4.12
Social PerceptivenessTransferable skill 3.75 4.00
NegotiationTransferable skill 3.75 3.88
Time ManagementTransferable skill 3.75 3.75
Management of Personnel ResourcesTransferable skill 3.25 4.00
WritingEssential skill 3.25 3.88
Systems AnalysisTransferable skill 3.25 3.75
Learning StrategiesEssential skill 3.25 3.50
Operations AnalysisTransferable skill 3.12 3.62
InstructingTransferable skill 3.00 3.50
Service OrientationTransferable skill 3.00 3.12
MathematicsEssential skill 3.00 3.00
Management of Financial ResourcesTransferable skill 2.88 3.50
Management of Material ResourcesTransferable skill 2.88 2.88
Quality Control AnalysisTransferable skill 1.88 1.00
Technology DesignTransferable skill 1.88 1.00
Operations MonitoringTransferable skill 1.88 0.88
ScienceEssential skill 1.75 1.25
ProgrammingTransferable skill 1.75 0.88
Equipment MaintenanceTransferable skill 1.00not rated
Equipment SelectionTransferable skill 1.00not rated
InstallationTransferable skill 1.00not rated
Operation and ControlTransferable skill 1.00not rated
RepairingTransferable skill 1.00not rated
TroubleshootingTransferable skill 1.00not rated
Knowledge (33) and abilities (52)
Knowledge
NameImportanceLevel
Sales and Marketing 4.71 5.81
English Language 4.50 4.91
Customer and Personal Service 4.33 5.64
Communications and Media 4.09 3.78
Administration and Management 3.97 4.63
Education and Training 3.23 4.46
Personnel and Human Resources 3.21 3.67
Administrative 3.18 4.29
Economics and Accounting 2.93 3.04
Mathematics 2.77 3.35
Computers and Electronics 2.73 3.22
Design 2.69 2.63
Telecommunications 2.68 2.15
Public Safety and Security 2.56 2.29
Law and Government 2.49 2.30
Production and Processing 2.45 3.04
Psychology 2.41 2.75
Geography 2.26 2.38
Transportation 2.23 2.18
Engineering and Technology 2.15 2.12
Sociology and Anthropology 1.99 2.23
Philosophy and Theology 1.69 1.31
Mechanical 1.67 1.10
Foreign Language 1.53 0.93
History and Archeology 1.47 1.15
Therapy and Counseling 1.37not rated
Physics 1.36not rated
Chemistry 1.23not rated
Fine Arts 1.23not rated
Medicine and Dentistry 1.22not rated
Building and Construction 1.21not rated
Biology 1.09not rated
Food Production 1.05not rated
Abilities
NameImportanceLevel
Oral Expression 4.12 4.25
Fluency of Ideas 4.12 4.12
Written Expression 4.00 4.25
Oral Comprehension 4.00 4.12
Written Comprehension 4.00 4.12
Deductive Reasoning 3.88 4.25
Inductive Reasoning 3.88 4.00
Originality 3.88 4.00
Problem Sensitivity 3.88 4.00
Speech Recognition 3.88 4.00
Speech Clarity 3.88 3.88
Near Vision 3.75 3.88
Category Flexibility 3.25 3.62
Information Ordering 3.25 3.62
Mathematical Reasoning 3.12 3.50
Number Facility 3.12 3.38
Flexibility of Closure 3.00 3.12
Far Vision 2.88 3.12
Selective Attention 2.88 3.00
Speed of Closure 2.88 3.00
Visualization 2.88 3.00
Memorization 2.88 2.88
Time Sharing 2.75 2.75
Visual Color Discrimination 2.75 2.75
Perceptual Speed 2.62 2.50
Auditory Attention 2.00 1.75
Hearing Sensitivity 2.00 1.25
Trunk Strength 2.00 1.12
Finger Dexterity 1.75 0.88
Wrist-Finger Speed 1.62 0.75
Depth Perception 1.62 0.62
Arm-Hand Steadiness 1.38 0.38
Control Precision 1.38 0.38
Manual Dexterity 1.38 0.38
Dynamic Strength 1.12not rated
Dynamic Flexibility 1.00not rated
Explosive Strength 1.00not rated
Extent Flexibility 1.00not rated
Glare Sensitivity 1.00not rated
Gross Body Coordination 1.00not rated
Gross Body Equilibrium 1.00not rated
Multilimb Coordination 1.00not rated
Night Vision 1.00not rated
Peripheral Vision 1.00not rated
Rate Control 1.00not rated
Reaction Time 1.00not rated
Response Orientation 1.00not rated
Sound Localization 1.00not rated
Spatial Orientation 1.00not rated
Speed of Limb Movement 1.00not rated
Stamina 1.00not rated
Static Strength 1.00not rated

Software used

Examples from O*NET data. "Hot" and "in demand" are O*NET flags for technologies often listed in job postings.

All 154
  • Google Looker Analytics hot
  • HubSpot software hot
  • Hypertext markup language HTML hot
  • IBM SPSS Statistics hot
  • Intuit QuickBooks hot
  • JavaScript hot
  • Marketo Marketing Automation hot
  • Microsoft Access hot
  • Microsoft Azure software hot
  • Microsoft Outlook hot
  • Microsoft Project hot
  • Microsoft SQL Server hot
  • Microsoft SharePoint hot
  • Microsoft Teams hot
  • Microsoft Visio hot
  • Microsoft Visual Basic hot
  • Microsoft Visual Basic for Applications VBA hot
  • Microsoft Word hot
  • MySQL hot
  • NoSQL hot
  • Oracle Database hot
  • Oracle PL/SQL hot
  • Oracle PeopleSoft hot
  • PHP hot
  • Python hot
  • R hot
  • Ruby hot
  • SAP software hot
  • SAS hot
  • Slack hot
  • Splunk Enterprise hot
  • Swift hot
  • Tableau hot
  • Teradata Database hot
  • The MathWorks MATLAB hot
  • TikTok hot
  • WordPress hot
  • Yardi software hot
  • AEC Software FastTrack Schedule
  • AdSense Tracker
  • Adobe Acrobat Reader
  • Adobe ActionScript
  • Adobe Dreamweaver
  • Airtable
  • Apache Pig
  • Apache Solr
  • Apple Final Cut Pro
  • Apple Keynote
  • Armand Morin MultiTrack Generator
  • Blackbaud The Raiser's Edge
  • Citrix cloud computing software
  • ClearEDGE
  • Constant Contact
  • Database reporting software
  • Database software
  • Databox
  • Delphi Technology
  • Dropbox
  • Drupal
  • Dynamic hypertext markup language DHTML
  • Eko
  • Evernote
  • Extensible hypertext markup language XHTML
  • FileMaker Pro
  • Flipgrid
  • Fund accounting software
  • Google Ads
  • Google Drive
  • Google Meet
  • Google Slides
  • IBM Cognos Impromptu
  • IBM Domino
  • IBM InfoSphere DataStage
  • IBM Notes
  • IBM Power Systems software
  • Instagram
  • JamBoard
  • Jupyter Notebook
  • Kapwing
  • LAMP Stack
  • LexisNexis
  • LinkedIn
  • LogMeIn GoToMeeting
  • LogMeIn GoToWebinar
  • Lyris HQ Web-Analytics Solution
  • MarketSharp
  • McAfee
  • Mentimeter
  • MicroStrategy
  • Microsoft Dynamics
  • Microsoft Publisher
  • Microsoft Visual Basic Scripting Edition VBScript
  • Minitab
  • Nearpod
  • Nedstat Sitestat
  • NetSuite ERP
  • NortonLifeLock cybersecurity software
  • Online advertising reporting software
  • Oracle Beehive
  • Oracle Business Intelligence Enterprise Edition
  • Oracle E-Business Suite Financials
  • Oracle Eloqua
  • Oracle Fusion Applications
  • Oracle Hyperion
  • Oracle JavaServer Pages JSP
  • Oracle PeopleSoft Financials
  • Oracle Siebel Server Sync
  • Padlet
  • QAD Marketing Automation
  • Qlik Tech QlikView
  • Ruby on Rails
  • SAP Business Objects
  • Sage SalesLogix
  • Salesforce.com Salesforce CRM
  • Screencast-O-Matic
  • Screencastify
  • SmugMug Flickr
  • Social media sites
  • Software as a service SaaS
  • StataCorp Stata
  • Tax software
  • WeVideo
  • Web browser software
  • YouTube

Where it concentrates

Metro areas ranked by BLS location quotient: the occupation's share of the area's jobs divided by its share of all US jobs. Above 1 means more concentrated than the nation. Metros employing fewer than 100 are left out.

Metro areaEmploymentLocation quotientMedian annual
San Jose-Sunnyvale-Santa Clara, CA7,3002.53$231,370
New York-Newark-Jersey City, NY-NJ54,7302.27$192,840
Austin-Round Rock-San Marcos, TX7,1702.18$164,920
Bridgeport-Stamford-Danbury, CT2,1502.10$169,240
Trenton-Princeton, NJ1,2502.04$208,440
Provo-Orem-Lehi, UT1,5602.02$158,630
San Francisco-Oakland-Fremont, CA11,1701.85$220,480
Boston-Cambridge-Newton, MA-NH11,9401.74$213,910
Salt Lake City-Murray, UT3,4201.63$139,830
Dallas-Fort Worth-Arlington, TX16,3201.59$155,460

More metros, other thresholds