JobAfterNext

Advertising and Promotions Managers

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Wages

Median annual wage, U.S.$133,660
Employment, U.S.21,470
Median hourly wage$64.26
Annual wage percentiles, U.S., May 2025
10th25thMedian75th90th
$63,300$91,370$133,660$201,050$286,240
By state (40)
StateEmploymentMedian annualLocation quotient
Alabama60$64,6400.22
Arkansas140$74,8800.78
California3,080$167,2301.22
Colorado180$164,9900.46
Connecticut240$129,2801.02
District of Columbia80$143,0400.87
Georgia420$133,8100.63
Idaho60$80,6800.55
Illinois160$167,3300.19
Indiana120$113,9300.28
Iowa210$108,8900.99
Kansas40$148,5600.19
Kentucky230$107,0300.82
Louisiana120$78,8100.47
Maine$106,280
Maryland460$107,3801.22
Massachusetts300$163,0900.61
Michigan220$101,6100.37
Minnesota110$126,9200.27
Mississippi100$66,5200.63
Missouri$81,520
Montana$131,770
Nebraska160$106,3801.12
New Hampshire50$120,5300.51
New Jersey470$165,3900.80
New Mexico80Not available0.68
New York3,550$173,7002.66
North Carolina$121,730
Ohio240$102,1100.31
Oklahoma90Not available0.37
Oregon430$154,4901.59
Pennsylvania1,540$122,9401.83
Rhode Island60$157,8900.86
South Carolina$156,300
Tennessee$98,170
Texas3,670$104,1701.89
Utah240Not available1.00
Virginia180$148,4000.31
Washington530$163,3801.08
Wisconsin110$131,5300.28

Similar occupations

Similarity is our measure: the cosine of importance x level over all 120 O*NET skills, knowledge areas and abilities. It is not an O*NET finding. More.

#OccupationJob ZoneSimilarity
1Marketing Managers40.987
2Fundraisers40.976
3Sales Managers40.975
4Public Relations Managers40.974
5Public Relations Specialists40.973
6Online Merchants40.972
7Fundraising Managers40.969
8Advertising Sales Agents30.969
9Management Analysts40.968
10Agents and Business Managers of Artists, Performers, and Athletes40.964

One skill away

Among the 50 occupations most similar to Advertising and Promotions Managers, those at the same Job Zone or lower, where exactly one skill rated at least 3 in importance needs a level more than 0.75 points higher (on O*NET's 0-7 level scale). Our definition. Change the thresholds.

OccupationSkill to buildLevel gapSimilarity
Sales ManagersInstructing0.880.975
Management AnalystsOperations Analysis1.000.968
Lodging ManagersService Orientation0.870.960
First-Line Supervisors of Non-Retail Sales WorkersInstructing1.000.959
LogisticiansOperations Analysis1.120.940

Software to learn next

Software used by at least 3 of the 20 occupations most similar to Advertising and Promotions Managers, excluding software Advertising and Promotions Managers already lists and any you named. Ranked by how many of them use it, weighted by how much more common it is among them than across all occupations (lift). Our ranking.

SoftwareSimilar jobs using itLift
Mentimeter6 of 2021.3x
Airtable7 of 2013.5x
Blackbaud The Raiser's Edge8 of 208.4x
FileMaker Pro10 of 204.9x
Oracle PeopleSoft Financials7 of 207.9x
Social media sites7 of 207.5x
Google Drive8 of 205.8x
NetSuite ERP7 of 206.7x
JamBoard5 of 2013.6x
Blackbaud eTapestry3 of 2046.2x

Skills

From O*NET data. Importance is rated 1 to 5 and level 0 to 7.

SkillTypeImportanceLevel
Active ListeningEssential skill 4.12 4.12
SpeakingEssential skill 4.12 4.12
Critical ThinkingEssential skill 3.88 4.12
Judgment and Decision MakingTransferable skill 3.88 4.00
Social PerceptivenessTransferable skill 3.88 4.00
CoordinationTransferable skill 3.75 4.25
Reading ComprehensionEssential skill 3.75 4.00
WritingEssential skill 3.75 4.00
Complex Problem SolvingTransferable skill 3.75 3.88
Time ManagementTransferable skill 3.62 3.62
MonitoringEssential skill 3.50 4.12
Active LearningEssential skill 3.38 4.12
PersuasionTransferable skill 3.38 4.12
NegotiationTransferable skill 3.38 4.00
Systems EvaluationTransferable skill 3.38 3.75
Systems AnalysisTransferable skill 3.38 3.38
Management of Personnel ResourcesTransferable skill 3.25 3.88
Service OrientationTransferable skill 3.00 3.25
Learning StrategiesEssential skill 3.00 3.12
InstructingTransferable skill 3.00 3.00
MathematicsEssential skill 2.88 3.00
Operations AnalysisTransferable skill 2.88 2.88
Management of Financial ResourcesTransferable skill 2.75 3.62
Management of Material ResourcesTransferable skill 2.75 3.00
Quality Control AnalysisTransferable skill 1.88 1.25
Operations MonitoringTransferable skill 1.75 0.75
ProgrammingTransferable skill 1.62 0.75
Technology DesignTransferable skill 1.62 0.75
ScienceEssential skill 1.50 0.50
TroubleshootingTransferable skill 1.25not rated
Equipment MaintenanceTransferable skill 1.00not rated
Equipment SelectionTransferable skill 1.00not rated
InstallationTransferable skill 1.00not rated
Operation and ControlTransferable skill 1.00not rated
RepairingTransferable skill 1.00not rated
Knowledge (33) and abilities (52)
Knowledge
NameImportanceLevel
Sales and Marketing 4.70 5.58
English Language 4.66 4.92
Communications and Media 4.63 4.44
Administration and Management 4.54 4.53
Customer and Personal Service 4.50 5.44
Administrative 3.92 5.03
Personnel and Human Resources 3.71 4.53
Computers and Electronics 3.69 4.60
Mathematics 3.19 3.64
Education and Training 3.17 4.35
Telecommunications 3.08 2.13
Economics and Accounting 3.06 2.81
Psychology 3.01 3.04
Production and Processing 2.82 3.18
Law and Government 2.79 2.45
Design 2.67 2.52
Sociology and Anthropology 2.48 2.56
Fine Arts 2.16 1.65
Geography 2.11 2.30
Public Safety and Security 1.88 1.39
Transportation 1.88 1.22
Philosophy and Theology 1.82 1.64
Foreign Language 1.73 0.81
Engineering and Technology 1.60not rated
Therapy and Counseling 1.48 1.07
History and Archeology 1.40 1.07
Building and Construction 1.36not rated
Food Production 1.24not rated
Chemistry 1.14not rated
Mechanical 1.14not rated
Medicine and Dentistry 1.14not rated
Physics 1.14not rated
Biology 1.12not rated
Abilities
NameImportanceLevel
Oral Expression 4.12 4.50
Oral Comprehension 4.00 4.00
Originality 4.00 4.00
Written Comprehension 4.00 4.00
Written Expression 4.00 4.00
Speech Clarity 3.88 4.00
Deductive Reasoning 3.75 4.38
Fluency of Ideas 3.75 4.25
Inductive Reasoning 3.75 4.00
Near Vision 3.75 4.00
Speech Recognition 3.75 4.00
Problem Sensitivity 3.62 3.88
Category Flexibility 3.12 3.62
Information Ordering 3.00 3.62
Far Vision 3.00 3.12
Flexibility of Closure 3.00 3.00
Number Facility 2.88 3.00
Visualization 2.88 3.00
Visual Color Discrimination 2.88 2.88
Mathematical Reasoning 2.75 3.12
Perceptual Speed 2.75 2.88
Selective Attention 2.75 2.88
Speed of Closure 2.62 2.75
Memorization 2.62 2.38
Time Sharing 2.62 2.12
Auditory Attention 2.00 1.25
Trunk Strength 1.88 1.00
Hearing Sensitivity 1.88 0.88
Depth Perception 1.75 1.00
Wrist-Finger Speed 1.62 0.75
Finger Dexterity 1.62 0.62
Multilimb Coordination 1.38 0.50
Arm-Hand Steadiness 1.38 0.38
Control Precision 1.38 0.38
Manual Dexterity 1.38 0.38
Stamina 1.38 0.38
Static Strength 1.38 0.38
Gross Body Coordination 1.25not rated
Gross Body Equilibrium 1.25not rated
Dynamic Strength 1.12not rated
Explosive Strength 1.12not rated
Extent Flexibility 1.12not rated
Dynamic Flexibility 1.00not rated
Glare Sensitivity 1.00not rated
Night Vision 1.00not rated
Peripheral Vision 1.00not rated
Rate Control 1.00not rated
Reaction Time 1.00not rated
Response Orientation 1.00not rated
Sound Localization 1.00not rated
Spatial Orientation 1.00not rated
Speed of Limb Movement 1.00not rated

Software used

Examples from O*NET data. "Hot" and "in demand" are O*NET flags for technologies often listed in job postings.

All 72
  • Adobe Dreamweaver
  • Adobe Experience Manager (AEM)
  • Adobe PageMaker
  • Adobe Premiere Pro
  • Apple Final Cut Pro
  • Apple iMovie
  • Avid Media Composer
  • Brainworks
  • Business analysis software
  • Constant Contact
  • Data visualization software
  • Data warehousing software
  • Database software
  • Drupal
  • Email software
  • Experience in Software Webplanner
  • Google Ads
  • Google DoubleClick
  • Hootsuite
  • IBM Lotus Notes
  • Instagram
  • Inventory tracking software
  • LinkedIn
  • MailChimp
  • MarketSharp
  • Microsoft Dynamics
  • Microsoft Dynamics Marketing
  • Microsoft Publisher
  • Oracle Eloqua
  • PaloAlto Advertising Plan Pro
  • Pinterest
  • Quark enterprise publishing software
  • Relex Weibull
  • Scheduling software
  • Social media software
  • Structure query language SQL
  • Twitter
  • Vimeo
  • Web browser software
  • WebTrends Analytics
  • Webtrends software
  • YouTube

Where it concentrates

Metro areas ranked by BLS location quotient: the occupation's share of the area's jobs divided by its share of all US jobs. Above 1 means more concentrated than the nation. Metros employing fewer than 100 are left out.

Metro areaEmploymentLocation quotientMedian annual
Austin-Round Rock-San Marcos, TX5703.17$123,360
New York-Newark-Jersey City, NY-NJ3,6302.77$174,390
Dallas-Fort Worth-Arlington, TX1,3702.45$108,690
Bridgeport-Stamford-Danbury, CT1102.04$143,450
Portland-Vancouver-Hillsboro, OR-WA3301.99$154,490
San Juan-Bayamon-Caguas, PR1701.82$70,500
Houston-Pasadena-The Woodlands, TX8001.76$91,900
Philadelphia-Camden-Wilmington, PA-NJ-DE-MD6601.65$146,510
Pittsburgh, PA2501.64$71,150
Los Angeles-Long Beach-Anaheim, CA1,3501.56$167,930

More metros, other thresholds